I love this piece - so insightful and so true! It can be difficult for brands to allow that space and freedom sometimes, that is all - they need to feel confident that they won't lose control but as you say, they reap the rewards if they can just trust in their community.
I love this piece - so insightful and so true! It can be difficult for brands to allow that space and freedom sometimes, that is all - they need to feel confident that they won't lose control but as you say, they reap the rewards if they can just trust in their community.